MARIO
FARBER

A psychologist turned hotelier who found the characters for his novels among his guests.

Mario Farber spent his childhood in Buenos Aires convinced he would become a writer. As a young man, he earned a degree in psychology, with a focus on marketing and consumer behavior. Although he wrote two books based on that professional experience, he was waiting for the right opportunity to tackle the novel as a form.

After twenty years in the field, he decided to move to the United States. He bought a twenty-room hotel in Fort Lauderdale, Florida. For the next two decades he worked the front desk, helping guests navigate everything from lost room keys to full-blown personal crises.

For twenty-seven years I have observed the world from a small hotel by the sea in Fort Lauderdale. Guests from every corner of the globe have passed through its rooms. Listening to their stories, watching their conflicts, and living alongside them turned this hotel into my true window onto the world.

This beachside hotel is the real setting of his novel Mahoma en Florida and the final backdrop of his memoir Cuando dejé la izquierda — both manuscripts completed and ready for publication.

LOCATION

Fort Lauderdale, Florida, USA

EDUCATION

B.A. in Business Administration, UBA
Marketing Specialist, UBA
B.A. in Psychology, UBA

CAREER

University Professor, UBA
Marketing Manager, Unilever
Marketing Director, J. Walter Thompson

RÉSUMÉ

  • B.A. in Business Administration – UBA, 1977
  • Marketing Specialist – UBA, 1981
  • B.A. in Psychology – UBA, 1987
  • Marketing Professor – University of Buenos Aires
  • Marketing Manager – Unilever
  • Director – J. Walter Thompson
WORK

Books & Manuscripts

A body of work that moves between contemporary fiction and autobiographical memory — from the marketing offices of Buenos Aires to the hallways of a hotel facing the Atlantic.

199 preguntas sobre marketing y publicidad

Grupo Editorial Norma – 2004

#1 bestseller in Argentina (nonfiction). Required reading at the School of Economics, University of Buenos Aires. Multiple editions, distributed throughout Latin America.

9 vidas

Temas Grupo Editorial – 1999

Stories that weave together personal experience, business observation, and artistic sensibility. A different perspective on creativity in the professional world.

Todo el país en un libro

Ediciones del IMFC · Buenos Aires · 2014

A collective anthology featuring a short story by Mario Farber.

Manuscripts

When I left the left

A Love Story

A memoir that begins with political militancy in Argentina but gradually reveals its true subject: Lucía, the woman whose intelligence, humor, love, and final conversations transform a life story into a forty-seven-year love story.

Mohammed in Florida

Crossed loves

Set in the Premiere Hotel in Fort Lauderdale. A meditation on cultural coexistence in contemporary Florida, narrated from the front desk of a hotel that receives guests from a hundred countries.

Undocumented

Married for love or business?

The Diary of Petr Gintz

The Anne Frank of Prague.

For Agents & Publishers

The manuscripts Mohammed in Florida and When I left the left are available for editorial review. Preferred contact method: WhatsApp.

Preferred contact method: WhatsApp

EMAIL

Location

Fort Lauderdale, Florida, USA

PREMIERE HOTEL

3110 Belmar Street, Fort Lauderdale, FL 33304

MARIO FARBER

© 2026 Mario Farber. All rights reserved.